You want to build & launch a new product.

But you are unsure about where to start.



Start with a blueprint.

Is there a market?

There are some key questions you need to answer before deciding to build. Is there a market for what you want to build? Is there a realistic path for you to take this product to market given your resources? Can you sustain demand? How much demand can you sustain given your resources?

Will they buy?

The hard, cold, reality is that what you envision in your mind (at Day 1), isn't always what the market responds to. How do you validate what you envision your product to be? How can you get certainty that what you invest in to build, is what the market will pay for? We will help you walk through that.

What will you build?

Your initial product doesn't have to be a full blown app. It could be a simple landing page. It could be a PDF. It could be a series of videos or audio files. Yet, it could also be an app. What you build should be driven by what your potential customers want. We will help you figure that out.

To Do or Not To Do?

There are many risks with building and launching a product. The first risk is building something that there is no market for, or for a market you can't reach. Once you get past those risks, then you have to build the right product and sell it properly. But figuring out if there is a market for what you are building, is the #1 risk you should be focused on at the onset. I will help you to figure this out, so you can make the first key decision you will face. After all, if you go ahead, you will likely be working on it for the next few years -- so you may as well take care of this risk as early as you can.


The truth of the matter is, you may be approaching the problem wrong. This problem may not be for you. Isn't it better you discover that during the planning process, than after many years and hundreds of thousands of dollars later?

Why Me? I have shipped many products

(including some that have failed)

My name is Marc Gayle. Over the last 15 years, I have shipped many products. Some that I built for myself, others for clients. I have learned through sheer experience about what works and what doesn't. It also helps that I am both an experienced Ruby on Rails developer and I have an MBA (Finance). I thoroughly understand business and finance. I can not only point out weak spots in your plans, but I can suggest feasible fixes based on your unique needs.


I helped the current Jamaican government win power

10 point plan

At a crucial time in the campaign, when our message was resonating but more details were required than a 30-second soundbyte could provide, Marc, Djuvane and the 1GS team worked quickly with us to condense all of the information we wanted to communicate into a clear, simple and straightforward website that proved to be a comprehensive, and singular resource that we could direct all queries about our plans to. The very clear information on the new website made it easy for voters to understand the JLP's 10-point plan and especially the cost and revenue cover of the PAYE tax exemption for those who earn $1.5M or less in basic salary. This proved to be tremendously useful, and added an appropriate book-end to what many credit as being the most effective, digital campaign run in Jamaica's political history -- ultimately helping to secure the election.

Aubyn Hill
Chief Advisor to the Prime Minister of Jamaica and Deputy President of the Jamaican Senate
Watch The Prime Minister

Tech Used

  • A Simple Landing Page (HTML/CSS)
  • A Disqus commenting system
  • Powerful custom graphics
  • Free Github Hosting
5KMVP-Screenshot

I built and ran 5KMVP

In 2012, I noticed that there was an increasing demand for service-providers that focus on building Minimum Viable Products (MVPs). I also thought any MVP could be built for just $5K. I was right on the former, and wrong on the latter.


One of the great things that came out of this experience though, was that I eventually began charging for a "Scope of Work" creation phase. This served as a "mini-project" within the larger project, which clients loved. That "Scope of Work mini-project phase" was so successful that I decided to build an entire service focused on that. Welcome to My MVP Blueprint.


Tech Used

  • A Simple Landing Page (HTML/CSS)
  • An Email Address
  • Free Github Hosting
5KMVP

Kordli

Even though I built another company before, Marc helped me think through the many considerations for Kordli. Business - from the actual business model, to managing video storage/bandwidth costs along with many other considerations. Product - Actually building the bulk of the product. He also helped manage different resources (graphics, front-end devs, other Rails devs) that we brought on at various points throughout the project. He even helped me with my Ruby on Rails learning journey along the way. We are still figuring things out, but Marc’s advice has proved to be very valuable.

Mike Kramer
Founder

Tech Used

  • Ruby on Rails 4
  • Javascript
  • Zencoder API
  • Heroku Hosting
Kordli

Tech Used

  • A Simple Landing Page (HTML/CSS)
  • Gumroad
  • Heroku Hosting
10 Pound Pledge

10 Pound Pledge

10 pound pledge is an in-home workout & nutrition guide to losing 10 pounds in 5 weeks, I created with a small team.

Injured my back & right shoulder in Iraq; Weighed 200pounds; With doctors approval I did 10pp free video repeatedly for 19 days and lost 20pounds. Bought Kami Combo & lost another 20 pounds.

I absolutely love 10 Pound Pledge. I lost 10 pounds in 5 weeks. I started at 157.9lbs and ended at 147.2lbs. I also upgraded from the Kami Combo to the Masterclass because of the extra support that it offers to help stay on the path to OutDo Me.

OGNR (On the Ground News Report)

OGNR was a ground-breaking news service in Jamaica that allowed anyone to quickly report what they saw.

When Marc became involved in OGNR, we were running out of cash because we were a self-funded operation and our hosting costs were skyrocketing due to the popularity of the news stories we ran. The bulk of the major costs were associated with the inefficient use of server resources. Marc rebuilt the entire product, and transitioned us from a $400/month AWS bill, to a $20/month Heroku bill. That rewrite bought us a lot of time. Marc also helped us think strategically about the global news industry and we explored many funding opportunities.

OGNR

Tech Used

  • Ruby on Rails 4
  • AWS
  • Heroku Hosting

How This Works!

There are two distinct phases.

The Germination phase

Product Discovery

Product Validation

The Evolution phase

Product Roadmap

Growth Tactics

Germination Phase

Product Discovery

You have some domain expertise and perhaps a client list, but don't know what product to build. The best products solve problems. I will work with you to discover good product ideas based on your unique value proposition.

Product Validation

Here you have a product idea, but you need to know three things:

  • 1) Is there a market for this product?
  • 2) Can I reasonably reach this market?
  • 3) Is this market big enough to justify my attention?

Note: This phase includes $500 in paid ads directed to some representation of the product (aka, real market feedback).

Evolution Phase

Product Roadmap

Here you have a validated idea and potentially an existing product. I will work with you to develop your product roadmap - which includes 3 aspects: Developing your financial model (Business Model), Architecture Model (Technical Infrastructure), High-Level Strategy (Company Direction).

Growth Tactics

We will also develop Growth Tactics -- specific tactics you can use to either get up to 10,000 users/month or $100K/year. This is naturally dependent on your execution, but we will give you a blueprint and framework for how to think about different ways to achieve this, specific to your unique skillset.

Single, Double or Bundle

If you want just 1 phase, the Single plan is for you.

If you want both, check out the Double plan (which includes a discount).

If you would like a discount on the development as well, then the Bundle is for you.

SINGLE

  • Product Discovery
  • Product Validation

  • OR

  • Product Roadmap
  • Growth Tactics

DOUBLE

  • Product Discovery
  • Product Validation

  • AND

  • Product Roadmap
  • Growth Tactics

BUNDLE

  • Product Discovery
  • Product Validation

  • AND

  • Product Roadmap
  • Growth Tactics

  • AND

  • $5,000 Discount on Development

Note: Due to the personalized nature of each engagement, slots are limited.

Contact Us With Any Questions

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